The Work
LG SUPER BOWL 50
HS AD USA
LG SUPER BOWL 50
HS AD USA
Produced at HS AD USA (NYC)
LG's very first Super Bowl commercial and social campaign to enhance awareness of the LG OLED TV category.
The Result
The most visited website during Super Bowl 50; 3.2B impressions; 210,000 Brand Mentions; 1,100 One-on-One Conversations
Creative Direction: Nicklaus Deyring
Art Direction: Tim Morris, Michael Mendez and myself
IN-GAME REACTION TWEETS
LG 21:9 Curved Display
HS AD USA
LG 21:9 Curved Display
HS AD USA
Produced at HS AD USA (NYC)
WHAT DOES SERIOUSLY PROFESSIONAL MEAN?
The lineup of LG UltraWide® 21:9 monitors are ideal for designers, photographers, producers and other creative professionals who need more room for their big ideas. With exceptional picture quality and innovative features, these monitors are for the seriously professional creatives.
The Result
Year 1: YoY US Sales up 330%
Year 2: YoY US Sales up an additional 140%
Creative Direction: Sara Khadar and myself
THE SEQUEL CAMPAIGN
FEATURING YOUTUBER DEVINSUPERTRAMP, COMPOSITE PHOTOGRAPHER JOSH ROSSI, AND DESIGNER JUSTIN MALLER
Extreme Pogo Stick Content
BTS Content
30-Second Tutorial Teaser for Social
SEE THE SITE
SEE THE SITE
THE launch CAMPAIGN
FEATURING DESIGNER JESSICA WALSH
Black History Month at Amazon
Black History Month at Amazon
Produced at Amazon In-House
Amazon wanted to create a campaign to drive awareness of the diversity within Amazon and show the different opportunities that can help black employees thrive at Amazon. Amazon also wanted to bring awareness of the good jobs that Amazon provides to people of color showing how they can grow their career.
The Result
Featured in the Amazon Blog (2/2/22)
more stats to come…
Art Direction: Karen Hartshorn
LG OLED TV
HS AD USA
LG OLED TV
HS AD USA
Produced at HS AD USA (NYC)
LG OLED TV
It's not just a new TV; it's a new category of television.
The Result
Moved up to 2nd place in market share among premium TVs ($2500+)
Creative Direction: Nicklaus Deyring, John Price
Art Direction: Tim Morris, Michael Mendez
Nabisco x NCAA
CreativeDrive Atlanta
Nabisco x NCAA
CreativeDrive Atlanta
Produced at CreativeDrive Atlanta
Nabisco had been the cookie and cracker of the NCAA for 4 years already, but no one could pinpoint which cracker or cookie was THE treat of the NCAA. Enter the 2019 college football season and Nabisco’s newest account: @NabiscoSnacks. In honor of the college football playoff format, we created the tournament of champions — an organic UGC campaign for users to follow their favorite teams and vote for their favorite treat.
And to no one’s surprise, OREO took home the trophy.
The Result
Gained an additional 2800 followers—from 2000— in the 3-week timespan.
Creative Direction: Rhakim Smith and myself
#ESPYSRallyCry
R/GA CHICAGO
#ESPYSRallyCry
R/GA CHICAGO
Produced at R/GA Chicago
While sponsoring The ESPYS, Capital One wanted to congratulate winners in real time. In order to accomplish this, we wrote congratulatory posts for every possible winner of an ESPY. To build up excitement prior to the ceremony, we also created an #ESPYStrivia component during the red carpet pre-show for athletes to show off their knowledge.
For more entertainment, Capital One created a landing page for users to create a digital, personalized, and customizable jersey leading up to the show.
Creative Direction: Jeff Canzona
Art Direction: Mike Wilgus
Capital One #BUCKETLIST
R/GA CHICAGO; MIDAS GOLD AWARD-WINNER
Capital One #BUCKETLIST
R/GA CHICAGO; MIDAS GOLD AWARD-WINNER
WINNER – 2014 Midas Gold (Typography)
Produced at R/GA Chicago
Capital One wanted to create a desirable destination page for users to dream of their next vacation. We made this Tumblr hub in response—allowing users to submit their dream vacation destinations. We carried conversations with the followers daily on Twitter and Tumblr, made artwork based on their suggestions, and credited the ideas back to the tagged submitters to surprise and delight.
Creative Direction: Jeff Canzona
Art Direction: Jaime Flynn and Molina Velarde
Surterra Wellness
CreativeDrive Atlanta
Surterra Wellness
CreativeDrive Atlanta
Produced at CreativeDrive Atlanta
Surterra Wellness is a newly-established health and wellness brand that is expanding into the cannabis business. They came to us to help educate new users about the science of cannabis, its benefits, and what to seek out when shopping for medicinal and/or recreational purposes.
Creative Direction: Christian Herrity and myself
Husky Tools
CreativeDrive Atlanta
Husky Tools
CreativeDrive Atlanta
Produced at CreativeDrive Atlanta
Husky and The Home Depot had a joint partnership to promote a new line of tool bags for pros and consumers alike. We were tasked with creating a captivating video that showed and described the benefits of each bag option.
Creative Direction: Christian Herrity
Waldorf Astoria
CreativeDrive Atlanta
Waldorf Astoria
CreativeDrive Atlanta
Produced at CreativeDrive Atlanta
Waldorf Astoria redesigned their Las Vegas location and wanted print ads to help promote the updated resort.
Creative Direction: Jessica Dodd
The Home Depot Pro Experience
CreativeDrive Atlanta
The Home Depot Pro Experience
CreativeDrive Atlanta
Produced at CreativeDrive Atlanta
The Home Depot targeted the B2B market and needed to make a splash. We created a manifesto to let pros know where
they can go to get the job done.
Creative Direction: Christian Herrity and myself
Under Armour Golf
Under Armour Golf
Produced at Under Armour USA
I was brought in as a freelancer tasked with helping concept and create the digital experience for the UA HOVR Golf Shoes for the spring/summer 2022 campaign. The campaign had two separate shoe landing pages, one for spikes and one for spikeless. I was also asked to create a landing page for the newest UA Golf Pants.
These landing pages feature high-quality information about UA products using images and visuals of the product.
The main concept was built around stating and being the authentic golf brand for athletes. UA solves problems for the golfer; period. UA makes golfers better through their gear. We motivated our target by emotionally motivating them and tapping into UA’s team sport heritage and athletic mentality — empowering, celebrating, and ultimately joining them on their pursuit of better with UA’s gear.
