Work Experience
AMAZON, SEATTLE
Global Transcreation director, marketing (2024 - present)
Proficient In
MS Office
Photoshop
InDesign
Apple
Canon Camera Photography/Videography
Interests and Hobbies
Cryptocurrency
Cooking, grilling, baking
Photography
Traveling
Baseball: fantasy and real life
Football: fantasy and real life
Awards
2019 – Internet Advertising Competition Winner (LG.com)
2017 – Clio Awards Shortlist (LG Signature)
2017 – Port City Review Winner (Red T-Shirt Company)
2015 – Midas Gold (Capital One)
connect on social
LinkedIn
Instagram
Twitter
Working with Global Creative Services, my team and I are standardizing elements, collateral, and jobs across Workforce Staffing, EU Corporate, and Amazon Stores to help improve countries' launches while confirming content is appropriate for and resonates in the targeted country.
With three direct reports, I cover three North American countries, thirteen EU countries, four South American countries, four in MENA, and four in APAC. In total, there are 20 languages and cultures to monitor and update content, with the ultimate goal of improving the hiring experience for warehouse associates and corporate employees.
AMAZON, SEATTLE
SR. COPYWRITER, GLOBAL MARKETING
(2021 - 2024)
Joined Global Workforce Staffing to help redefine and
re-envision the Amazon hiring experience for brand associates.
Expanded the duties and responsibilities of the writing team to include all Workforce Staffing advertising and marketing collateral across US, Canada, and Mexico markets. Led a team of 4 writers as direct reports within the first 18 months.
Worked closely with the EU team to create standardized branding across the North American and European markets.
Helped take the Marketing Cost Per Day 1 Start from $495 in 2021 to just $96 in 2023.
CREATIVEDRIVE / ACCENTURE, ATL
Senior COPYWRITER
(2018 - 2021)
Lead creative;
Creating high-end social and digital food content
for Nabisco and their subsidiary products.
Lead writer;
Creating digital campaigns for Sony, HP, Hilton Hotels,
Asics, and Walmart; creating video campaigns
for The Home Depot, Surterra Wellness,
Yankee Candle, Diageo, and Graco.
UNDER ARMOUR, U.S.A.
FREELANCE Senior COPYWRITER
(2021)
Helped ideate and create product launches for Golf Spring/Summer 2022 collection. Also created high-end digital,
e-commerce, and retail content for channel marketing needs.
HS Ad USA, New YorK
Copywriter (2015 - 2018)
LG In-House; Lead writer for LG electronics and LG mobile;
created digital, social, EDM content for specific products in
the LG home appliances and B2B sectors.