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LG SUPER BOWL 50


HS AD USA

LG SUPER BOWL 50


HS AD USA

Produced at HS AD USA (NYC)

LG's very first Super Bowl commercial and social campaign to enhance awareness of the LG OLED TV category. 

The Result

The most visited website during Super Bowl 50; 3.2B impressions; 210,000 Brand Mentions; 1,100 One-on-One Conversations

Creative Direction: Nicklaus Deyring

Art Direction: Tim Morris, Michael Mendez and myself

LG's Super Bowl Case Study Video


IN-GAME REACTION TWEETS

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LG 21:9 Curved Display


HS AD USA

LG 21:9 Curved Display


HS AD USA

Produced at HS AD USA (NYC)

WHAT DOES SERIOUSLY PROFESSIONAL MEAN?

The lineup of LG UltraWide® 21:9 monitors are ideal for designers, photographers, producers and other creative professionals who need more room for their big ideas. With exceptional picture quality and innovative features, these monitors are for the seriously professional creatives.

The Result

Year 1: YoY US Sales up 330%

Year 2: YoY US Sales up an additional 140%

Creative Direction: Sara Khadar and myself 

THE SEQUEL CAMPAIGN

FEATURING YOUTUBER DEVINSUPERTRAMP, COMPOSITE PHOTOGRAPHER JOSH ROSSI, AND DESIGNER JUSTIN MALLER

FEATURING VIDEOGRAPHER DEVINSUPERTRAMP AND PHOTOGRAPHER JOSH ROSSI

Extreme Pogo Stick Content

BTS Content

30-Second Tutorial Teaser for Social

SEE THE SITE

SEE THE SITE

SEE THE SITE

SEE THE SITE

THE launch CAMPAIGN

FEATURING DESIGNER JESSICA WALSH

Jessica Walsh Site
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Black History Month at Amazon


Black History Month at Amazon


Produced at Amazon In-House

Amazon wanted to create a campaign to drive awareness of the diversity within Amazon and show the different opportunities that can help black employees thrive at Amazon. Amazon also wanted to bring awareness of the good jobs that Amazon provides to people of color showing how they can grow their career.

The Result

Featured in the Amazon Blog (2/2/22)

more stats to come…

Art Direction: Karen Hartshorn

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LG OLED TV



HS AD USA

LG OLED TV



HS AD USA

Produced at HS AD USA (NYC)
LG OLED TV
It's not just a new TV; it's a new category of television.

The Result

Moved up to 2nd place in market share among premium TVs ($2500+)

Creative Direction: Nicklaus Deyring, John Price

Art Direction: Tim Morris, Michael Mendez

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Nabisco x NCAA


CreativeDrive Atlanta

Nabisco x NCAA


CreativeDrive Atlanta

Produced at CreativeDrive Atlanta

Nabisco had been the cookie and cracker of the NCAA for 4 years already, but no one could pinpoint which cracker or cookie was THE treat of the NCAA. Enter the 2019 college football season and Nabisco’s newest account: @NabiscoSnacks. In honor of the college football playoff format, we created the tournament of champions — an organic UGC campaign for users to follow their favorite teams and vote for their favorite treat.

And to no one’s surprise, OREO took home the trophy.

The Result

Gained an additional 2800 followers—from 2000— in the 3-week timespan.

Creative Direction: Rhakim Smith and myself

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#ESPYSRallyCry


R/GA CHICAGO

#ESPYSRallyCry


R/GA CHICAGO

Produced at R/GA Chicago

While sponsoring The ESPYS, Capital One wanted to congratulate winners in real time. In order to accomplish this, we wrote congratulatory posts for every possible winner of an ESPY. To build up excitement prior to the ceremony, we also created an #ESPYStrivia component during the red carpet pre-show for athletes to show off their knowledge.

For more entertainment, Capital One created a landing page for users to create a digital, personalized, and customizable jersey leading up to the show. 

Creative Direction: Jeff Canzona

Art Direction: Mike Wilgus

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Capital One #BUCKETLIST


R/GA CHICAGO; MIDAS GOLD AWARD-WINNER

Capital One #BUCKETLIST


R/GA CHICAGO; MIDAS GOLD AWARD-WINNER

WINNER – 2014 Midas Gold (Typography)

Produced at R/GA Chicago

Capital One wanted to create a desirable destination page for users to dream of their next vacation. We made this Tumblr hub in response—allowing users to submit their dream vacation destinations. We carried conversations with the followers daily on Twitter and Tumblr, made artwork based on their suggestions, and credited the ideas back to the tagged submitters to surprise and delight.

Creative Direction: Jeff Canzona

Art Direction: Jaime Flynn and Molina Velarde

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Surterra Wellness


CreativeDrive Atlanta

Surterra Wellness


CreativeDrive Atlanta

Produced at CreativeDrive Atlanta

Surterra Wellness is a newly-established health and wellness brand that is expanding into the cannabis business. They came to us to help educate new users about the science of cannabis, its benefits, and what to seek out when shopping for medicinal and/or recreational purposes.

Creative Direction: Christian Herrity and myself

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Husky Tools


CreativeDrive Atlanta

Husky Tools


CreativeDrive Atlanta

Produced at CreativeDrive Atlanta

Husky and The Home Depot had a joint partnership to promote a new line of tool bags for pros and consumers alike. We were tasked with creating a captivating video that showed and described the benefits of each bag option.

Creative Direction: Christian Herrity

 

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Waldorf Astoria


CreativeDrive Atlanta

Waldorf Astoria


CreativeDrive Atlanta

Produced at CreativeDrive Atlanta

Waldorf Astoria redesigned their Las Vegas location and wanted print ads to help promote the updated resort.

Creative Direction: Jessica Dodd 

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The Home Depot Pro Experience


CreativeDrive Atlanta

The Home Depot Pro Experience


CreativeDrive Atlanta

Produced at CreativeDrive Atlanta

The Home Depot targeted the B2B market and needed to make a splash. We created a manifesto to let pros know where
they can go to get the job done.

Creative Direction: Christian Herrity and myself

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Under Armour Golf


Under Armour Golf


Produced at Under Armour USA

I was brought in as a freelancer tasked with helping concept and create the digital experience for the UA HOVR Golf Shoes for the spring/summer 2022 campaign. The campaign had two separate shoe landing pages, one for spikes and one for spikeless. I was also asked to create a landing page for the newest UA Golf Pants.

These landing pages feature high-quality information about UA products using images and visuals of the product.

The main concept was built around stating and being the authentic golf brand for athletes. UA solves problems for the golfer; period. UA makes golfers better through their gear. We motivated our target by emotionally motivating them and tapping into UA’s team sport heritage and athletic mentality — empowering, celebrating, and ultimately joining them on their pursuit of better with UA’s gear.

Men’s UA HOVR™ Drive 2 Shoe Landing Page

 Men’s UA HOVR™ Drive Spikeless Shoe Landing Page

Men's UA Drive Pants LANDING PAGE